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THERESA O'DEA

Theresa has spent over two decades driving growth for large corporations as well as entrepreneurial organizations. Her experience spans a dynamic range of industries including aerospace, advertising, design, food science, healthcare, automotive, entertainment, and more. She has worked for top brands such as General Motors, Raytheon Technologies, and the National Football League.

Theresa has provided counsel in the areas of marketing strategy, business development, digital marketing, brand identity, lifecycle planning, strategic planning, customer experience, communications, and program execution.

Theresa is a trusted ally and thought leader in her field. She has an open communication style and genuine interest in helping others succeed. Theresa has served as board member of the University of Michigan’s Heinz C. Prechter Fund, Michigan State University Alumni Association, and Common Ground Sanctuary. In addition, she is a devoted parent and an accomplished artist and writer.

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CAPABILITIES

  • Integrated Marketing

  • Digital Marketing Plans

  • Brand Strategy & Identity

  • Content Strategy

  • Content Production

  • Social Media Marketing

  • Influencer Programs

  • Email Marketing

  • Business Development

  • Strategic Partnerships

  • Corporate Sponsorships

  • Customer Experience

  • Customer Relationship Management

  • Campaign Development

  • Creative Direction

  • Community & Media Relations

  • Budgeting

  • Project Management

  • Team Leadership

  • Strategic Planning

  • Market Research

  • Segmentation

  • Ideation

  • Trend Forecasting

GET IN TOUCH

248-840-9440

  • LinkedIn
  • Instagram
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